Brand licensing opens a blue ocean journey for the transformation of traditional manufacturing

by:Ennas      2021-11-21

In recent years, well-known economist Wu Jinglian, member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference, and deputy director of the Economic Committee Li Yizhong have pointed out that the traditional economic growth model has come to an end. Sluggish international market demand, rising export thresholds, increased trade risks, rapid cost increases, order transfers, etc., as well as resource exhaustion, environmental damage, etc., make stationery, clothing accessories, gifts, household goods, food and beverages, Traditional light industry manufacturing companies such as toiletries, books, audio and video, consumer electronics, toys, and baby products are facing more severe survival challenges. Therefore, improving the production efficiency and product added value of enterprises, looking for a blue ocean for industrial transformation and upgrading, has become China’s manufacturing industry. The top priority. New cultural creativity helps brand authorization to promote industry breakthroughs. In October 2012, Wang Shicheng, vice president of China National Light Industry Council, stated at the 6th China Toys and Baby Products Industry Conference that the key to competition is the competition of innovation ability and brand culture. Wu Chuangyu, executive vice president of Guangzhou Yizhouren Culture Communication Co., Ltd., clearly pointed out in 'The Development of Brand Authorization AnimationThe authorization summit forum stated that obtaining the authorization of the brand image can increase the added value of the product, increase the market recognition rate of the product, and open up new marketing channels. While the traditional manufacturing industry is facing survival difficulties and many companies are eager for quick success and instant profit and blindly pursuing price wars, a huge blue ocean of brand licensing is unfolding. Due to various historical reasons, brand licensing in mainland China started late. However, with the historical opportunities brought by the licensing industry chain of the 2008 Beijing Olympic Games, Chinese companies have begun to recognize, understand and accept the business model of brand licensing. , From consumer goods such as clothing, shoes, hats, food and beverages, stationery and toys, to service areas such as bank cards, theme parks, and themed restaurants, more and more different types of enterprises and institutions have begun to adopt the model of brand authorization to expand the market and realize Upgrade. According to data from the International Brand Licensing Association (LIMA), the scale of China’s brand licensing market reached 1.8 billion US dollars in 2010. The online magazine exhibition service system is diversified and all-round to help companies expand their business. In order to help my country’s stationery, clothing accessories, gifts, household goods, food and beverage, toiletries, books, audio and video, consumer electronics, toys, baby products and other industries, the authorized companies quickly Expanding the brand licensing business, the China Toys and Baby Products Association has persisted in building a diversified high-end docking system for many years. In 2013, the all-round service pattern of 'one network, one publication and one exhibition' has been realized. At present, China Brand Licensing Network, 'Brand Licensing' magazine, etc. have fully covered licensors, licensees and buyers in various industries. It is worth mentioning that the 'One ExhibitionThis year, the International Brand Licensing Pavilion will be held from October 15th to 17th, at the Shanghai New International Expo Center. At that time, Disney character series, Marvel heroes, Transformers, Barbie, Snoopy, Miffy, Ultraman, Thomas u0026 Friends, SpongeBob SquarePants, Teletubbies, Sesame Street, My Little Pony, Cherry Ball, Garfield, Dora A Dream, Angry Birds, Bab Engineer, Smurfs, Tousky, Crayon Shin-Chan, One Piece, Rilakkuma, Papa Bear, Popeye and other internationally popular authorized projects, such as Bear Haunt, Pleasant Goat and Big Big Wolf, Bara More than 500 domestic well-known authorized projects such as La Xiaomoxian, Armor Warrior, Guobao Special Attack, Moore Manor, Purcell, Ari, Star Cat, Yunqi Flying Diary, etc., will be gathered in total. At the same time, the exhibition site It also provides 'one-to-one' negotiation and consulting services to help companies find suitable licensing projects in the first time, and take the lead in seizing brand licensing business opportunities. ☆ To understand the brand licensing market and successful cooperation cases, please log in to the China Brand Licensing website. ☆ Brand licensing business opportunities are fleeting, visit and pre-register online now to grasp brand licensing trends.
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