Behind the booming children's products market in Vietnam, most of the best-selling products are imported

As Vietnamese income increases, parents and grandparents spend more on their children, and children’s chain stores and expensive education services (such as tutoring and swimming lessons) are rapidly expanding...　　As Vietnamese income increases, parents and grandparents Spending on children has gradually increased, and children's chain stores and expensive educational services (such as tutoring and swimming lessons) have rapidly expanded.　　According to local media reports, the turnover of children's products soared to US$7 billion in 2016. The prosperity of the children's market is also reflected in the 'angel' coefficient. The 'angel' coefficient refers to the ratio of the cost of raising a child (including buying toys and extracurricular activities) to the overall household expenditure. Behind this trend is the development of the Vietnamese national economy. The increase in the amount of family coffers means that more families are choosing to have 3 or more children, and it also means that the country’s 'two children' policy (introduced in 1988, in order to control population growth) is gradually failing.　　 A Bibo Mart chain store in Hanoi not only sells baby products, but also organizes a free childcare exchange area. The retail store’s sales have increased by 30% this year, and novice mothers like to gather here on weekends to discuss methods and precautions for raising children. Pham Thi Hue is a 31-year-old mother with twins who are one and a half years old. She says that she can’t help but buy clothes, toys and other baby products for her children because there are too many product categories and services. very good.　　 Other children's chain stores in Vietnam, such as Concung and Kids Plaza, have grown to 133 and 71 respectively in the past few years.　　The most popular products (such as strollers, milk powder and diapers) are mostly imported. Soc u0026 Brothers, another baby product retailer, has partnered with Japanese snack food manufacturer Ezaki Glico and other companies. From January to July this year, baby stroller sales increased by 30%-50%.　　Aprica and Combi, two brands of baby strollers in Japan, are very popular, and the best-selling models are priced from 5 million dong to 8 million dong.　　Keywords: Children's market　　Product shooting Details page production Shop decoration