ASEAN, which exported 1.44 billion yuan in the first 8 months, became the largest export market for toys in Shantou

Chenghai District, Shantou City is an important toy industry base in my country, and toy exports have always occupied an important position in Shantou’s foreign trade exports. According to statistics from Shantou Customs, from January to August this year, enterprises in our city exported 4.19 billion yuan in toys, an increase of 5% over the same period last year. Among them, exports by general trade accounted for 97.1% of the total value of Shantou's toy exports during the same period.　　 Since the beginning of this year, the combined development of the toy industry and the animation industry has gradually become a highlight of the toy industry’s transformation and upgrading and new development space. More than 10 leading toy companies in our city have actively integrated toys and animation, which has improved the added value of toy products and market recognition, so that the city's animation toy industry has a certain scale of output value and growth. According to customs data, in August this year, Shantou exported 750 million yuan in toys, a year-on-year increase of 9% and a month-on-month increase of 5.1%, which is the highest single-month export value since 2013. From the perspective of export markets, ASEAN is the largest export market for toys in Shantou, with exports of 1.44 billion yuan in the first eight months.　　 At present, the export of toys in Shantou City maintains a good momentum, but the customs officials analysis pointed out that the increasingly stringent international testing standards urgently need to arouse the attention of enterprises. If the US releases a plasticizer risk report on July 18 this year, the barriers to children’s toys will be upgraded; on July 1, Hong Kong’s newly revised 'Toys and Children’s Products Safety Regulations' will be officially implemented. The content of phthalates puts forward new requirements. From January to July this year, in the EU rapex system's notification of Chinese products, toy products ranked first in the notification list, accounting for more than 40%. For this reason, the customs suggests that companies should pay close attention to the latest international toy regulations and standard information, strengthen technological upgrading, enhance core competitive advantages, and improve their proactive response capabilities.