Amazon will take over omni-channel distribution of Toys R Us

Foreign media recently reported that Amazon has also become the new online partner of Toys R Us, an American toy company. Since October last year, Target has been supporting the online and logistics services of Toys R Us, and now, the online business of Toys R Us will be controlled by Amazon. Today, shoppers who browse and select products on ToysRUs.com will be redirected to the product page on Amazon.com. Foreign media has confirmed the relevant news to Toys R Us. But Target and Amazon have not yet responded to requests for comment. According to Forbes, in July 2020, Tru Kids Brands, the parent company of Toys R Us, terminated the agreement with Target, which was launched in October 2019, to enable the discount store’s toy classification, digital functions and fulfillment services to support omni-channel Toys. R Us shopping experience. Following the report originally published in the 'Toy Book' in the United States in July, Forbes received confirmation from Toys R Us and Target that the partnership has ended. Amazon declined to comment, but toys sold on the R Us website currently redirect shoppers to click-to-buy links on Amazon.com. None of the participants provided any details about why Toys R Us and Target terminated their agreement or entered into any new cooperation with Amazon. Toys R Us previously worked with Amazon to provide e-commerce website development and order fulfillment services in 2000. However, Toys R Us eventually sued Amazon for controversial claims, and their agreement called it Amazon's exclusive toy retailer. . In 2005, Toys R Us had the right to terminate its 10-year contract with Amazon five years in advance, and finally received $51 million in compensation.