618 sales of toy musical instruments soared, the 1-minute turnover of toy musical instruments in JD Supermarket increased by more than 7 times year-on-year

618 is the largest consumption season since the epidemic, and the 618 activities of major e-commerce platforms have begun in full swing. This year, 618 will no longer focus on specific days, but has created a nationwide shopping carnival that is almost full of June with a wave of activities. In the fierce competition of mass explosions and final spikes, consumers once again refreshed their sales records with their super-powerful players. Jingdong announced the 618 full battle report in the early morning. According to data, from 0:00 on June 1, 2020 to 24:00 on June 18, the cumulative order value of JD 618 Global Mid-year Shopping Festival reached 269.2 billion yuan, setting a new record. Alibaba announced that as the largest consumption season since the epidemic, the cumulative order value of Tmall 618 in 2020 will be 698.2 billion, setting a new record. Ali officials stated that the significance of this number far exceeds a consumer carnival. Suning Tesco released the 618 24-hour report at the same time. Within 24 hours, Suning.com's omni-channel sales volume increased by 129%, large-scale fast-moving orders increased by 223%, and orders for home delivery surged by 510%. Retail cloud gate store sales increased by 416%. Focusing on the toy category of JD supermarkets, the 10-hour turnover of magnetic building blocks was 9 times that of the same period last year, and the 12-hour turnover of Bruco brand was 19 times that of the same period last year. At the same time, children's board games/STEAM educational toys increased by 150% year-on-year. Tmall big data also shows that the sales of building blocks are still high, and more than half of them are bought by parents born in the 90s. At the same time, the person in charge of Suning Redbaby's marketing also revealed that on the Suning Redbaby platform, building block products occupied the top spot in the growth of toy sales on the first day of 618. Among them, the LEGO Technic mechanical group remote control stunt car became the highest-selling single product. The 1-minute turnover of JD Supermarket 618 toy musical instruments increased by more than 7 times year-on-year. On June 18, the JD 618 Global Mid-year Shopping Festival set off a shopping climax. In the first 10 minutes, the overall turnover of JD Supermarket increased by 500% year-on-year, and exceeded 2000 in 10 minutes. Brand turnover increased by 100% year-on-year, demonstrating its position as the home market for domestic and foreign brand 618 sales. In the first minute of the opening day of 618, the turnover of toy musical instruments increased by 7 times year-on-year. Among them, the 30-minute transaction volume of building blocks is 20 times that of the same period last year, the 1-hour transaction volume of magnetic building blocks has increased by 4.5 times year-on-year, and the 1-hour transaction volume of trendy toys is 10 times that of the same period last year. In recent years, with the rapid rise of the blind box economy, toys are not only exclusive to children, but also one of the ways for young people to relax and entertain. In the first 30 minutes of Jingdong Supermarket 618, the turnover of ethnic plucked strings increased by 373% year-on-year. The 30-minute turnover of trendy toys is 12 times that of the same period last year, the turnover of the Lego 1-hour brand is 5 times that of the same period last year, the turnover of Qiaohu 1-hour brand is 7 times that of the same period last year, and the turnover of Tangmi 1-hour brand is the same period last year. 52 times. Casio's 1-hour brand turnover is 5 times that of the same period last year; Xinghai's 1-hour brand turnover is 72 times that of the same period last year. At the same time, the trend of intelligent, high-end, and experience-oriented toy categories is very obvious. One hour before JD Supermarket 618, the turnover of intelligent robots was three times that of the same period last year, and the turnover of remote control cars was four times that of the same period last year. Programming robots The turnover in just 15 minutes is equivalent to the turnover of the whole day last year. In the face of the ongoing JD 618 Global Mid-Year Shopping Festival, more and more consumers will join in to buy their favorite toy products for themselves or their children, and bring more happiness to their lives. Source: China Trade News, China Game Association, Toy Frontier, JD Big Data, etc.